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Whitepaper – Why you need a mobile strategy

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We live in a world where smartphones are the preferred personal computer for most of us.  People expect to use their phone to perform most web related functions such as search, purchase and banking.  However, the transport ticketing industry, for the most part, has not been able to take advantage of mobile technology in a way that makes sense for them and their customers.

At Snapper we have been executing a successful mobile strategy for several years now.  The goal of this strategy is to reduce the friction that is inherent in most ticketing systems and make it easier for the passenger to get to where they want to go.  In this paper, we’ll share how we think about mobile, why we think transport authorities need a mobile strategy and what a practical and successful strategy looks like.

Download the whitepaper: Why you need a mobile strategy