Transport Ticketing Global 2017: the four key lessons
In January, Snapper Services exhibited for the third consecutive year at Transport Ticketing Global in London. The conference didn’t fail to disappoint with the ticketing industry’s key movers coming together to collaborate on advancements in technology as well as addressing issues impacting the industry. Whilst Snapper CEO Miki Szikszai had the honour of speaking at this event, we always come away with just as much new knowledge as we impart – here are some of the key insights we took away this year.
Firstly, let’s talk about the changing role of ticketing which is Snapper’s current focus, exploring changes in ticketing and what this means for the transport industry. The key messages we heard at Transport Ticketing all stemmed from the shift in emphasis on ticketing as fare collection system to a means of meeting the needs of travellers, integrating public and private transport services and increasing use of public transport by enabling citizens the world over. For a more in-depth look at the changing role of ticketing, check out our latest whitepaper or watch our webinar.
So how does this translate into the innovations we are seeing continually emerge?
Account–based ticketing is becoming more and more mainstream in a sustained trend driven by the changing needs of the customer. Travellers no longer expect to purchase a ticket to use public transport on a regular basis. However, migration to an account-based system continues to pose a barrier for public transport operators and transport authorities, having seen no significant movement from the banks regarding commercial models for using EMV as a solution. More and more cities are now investigating the concept of using their existing smartcard as the initial customer token to meet the needs of citizens.
MaaS is gaining traction in the early stages of its lifecycle pioneered by MaaS Global’s Whim app which launched early this year in Finland. There is a strong consensus across the industry that private and public transport providers need to collaborate and that moving too fast may lead to first movers disadvantage and result in high cost platforms. With the concept still very much in its infancy, transport authorities investigating this model are preferring to engage third party providers to take on the risk.
The use of smartphones as a replacement for payment cards continues as an area of exploration for transport authorities and partners. Whilst no meaningful deployments have been achieved to-date, Lothian Buses pilot HCE mobile payment service is set to launch in the second quarter of this year.
Want to catch up with Snapper Services? CEO Miki Szikszai will be attending the UITP Summit in Montreal, 15-17 May. Feel free to drop us line firstname.lastname@example.org if you’d like to schedule a meeting.