For Transport Authorities seeking to transform from a card-based ticketing system to an account-based system, the top two reasons given for the change are: to improve the customer experience and to reduce costs.

The development of a business case to support this change is therefore pivotal, especially when the change involves significant capital expenditure.

This paper seeks to simplify the business case process in three main sections:

• • Benchmark your total cost of fare collection
  • Assess your cost-to-serve
  • Be ready to measure the impact of account-based ticketing.

Download your copy of the guide and a detailed calculator to uncover the efficiency of all your fare collection channels.