Guten Tag from IT TRANS

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This week, Snapper is exhibiting at the IT TRANS conference in Karlsruhe, Germany. IT TRANS is a bi-annual event that focuses on hardware and software innovation in the transport industry.

It’s a big show – probably the biggest one we’ve attended so far. The venue at Karlsruhe Messe could comfortably fit Wellington’s Westpac Stadium inside with room to spare. The time-lapse video below shows just how big it is, as we take a tour through the show to get to the Snapper booth.

As you can see from this image, we’ve brought our now traditional Snapper booth, complete, this time, with a three-wheeler truck and espresso machine.

We’ve had a busy first day, talking with delegates about the need to have a mobile strategy, and how you can use that to drive a step-change in customer satisfaction. There was a lot of interest in Snapper’s strategy, our products and the impact that we’ve been able to affect on our Net Promoter Score (NPS).

Recent benchmarking in New Zealand indicated that Snapper was operating at the top of the field in terms of NPS, right up there with veterinarians. And we think that keeping company with people who look after your furry friends is pretty special!


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The usual conference themes of the need to innovate and embrace mobile and the cloud, are all here, with Snapper consistently identified as a great example of how these technologies can be integrated. Our presentation today provided real evidence of how it can be done.

We’re here for another two days, so if you are in Karlsruhe, you’re more than welcome to come and see us, share stories about innovation and have a top quality cup of coffee.

See you soon.