6 Reasons why Transport Ticketing Schemes Need a Mobile Strategy
As Benedict Evans says, Mobile is eating the world
This means that all industries need a clear strategy as to how they will adapt their services in a world where their customers expect to use the power of the smartphone that is in their hand.
Snapper has been thinking about this question for years and have developed a strategy that responds to the conflicting demands of customers who want to use their smartphone as their primary tool for interacting with ticketing services and the need for Transport Authorities to leverage the significant investment that they have already made. We want Transport Authorities to be able to offer an improved customer experience, reduce their cost of reload and to do more with what they’ve got.
We’re looking forward to your thoughts on whether this approach could work for you.